Which area do you work in and which tasks does your daily work include? «In the specialist area Communications, we function as a focal point for all kinds of information.» Language Selectionįederal Office for Defence Procurement armasuisse Searchterm Searchterm Clear Searchterm FOCP: Federal Office for Civil Protection.
swisstopo: Federal Office of Topography.OAFAG: Office of the Armed Forces Attorney General.DETEC: Federal Department of the Environment, Transport, Energy and Communications.Federal Department of Economic Affairs, Education and Research (EAER).DDPS: Federal Department of Defence, Civil Protection and Sport.FDJP: Federal Department of Justice and Police.FDHA: Federal Departement of Home Affairs.FDFA: Federal Department of Foreign Affairs.The reports clearly show clients what has been done to improve and maintain site health, so Focal Point can provide peace of mind to individuals who are concerned about the added costs of managed hosting. Nelson and his team are able to showcase the exact security and monitoring measures they’re taking with client sites. In fact, time spent on reporting for Focal Point’s Flywheel-hosted clients has decreased to less than an hour per month. Most importantly, Focal Point is able to show the true value of its services while conserving its lean team’s time.īecause Growth Suite’s automated client reporting feature integrates with Google Analytics, the Focal Point team can include all the important information they were including before, but in a fraction of the time they used to spend on reporting. “We were able to add tons of value for our customers without increasing prices for them.” Simple, transparent reporting a snapĪccording to Nelson, setup for Growth Suite and its reporting features was simple and the reports have already started numerous conversations with clients. “We’d been using the hosting service for a while, and while we’re always looking to grow, the reporting feature, for us, was more attractive than the ‘Growth’ side of Growth Suite,” Nelson said. Now, the agency has 21 active sites on its Growth Suite plan, and it’s running reports for the majority of them. Even though the agency didn’t need help with client billing, Nelson said as soon as he heard about Growth Suite’s automated client reporting feature, he decided to give it a try.įocal Point began aggregating information about its Flywheel-hosted sites immediately and released its first Growth Suite reports in December of 2021. In the fall of 2021, Focal Point turned to Growth Suite, an all-in-one suite of tools built for growing agencies and freelancers. Communicating the true value of managed hosting proved difficult, and many of Focal Point’s clients struggled with the concept that not all hosting is created equal. With only five people working full-time at the agency, reporting back to clients was starting to pile up and cause time management issues.Īdditionally, Nelson and his team would field questions from clients wondering why hosting costs were higher through Focal Point’s preferred managed WordPress host (Flywheel) than with cheaper options.
The process involved manually screenshotting individual Google Analytics reports for each client and adding that snapshot into an old template. When it came to a client communication strategy, however, Focal Point Partner and Co-Creative Director Derek Nelson was pursuing consistency, not variety.īefore Growth Suite, Focal Point was spending hours on reporting ongoing maintenance efforts for its Flywheel-hosted clients. Since 2010, a lot has changed for Focal Point, from the services it provides to the clients it serves.
In fact, the agency’s site states, “We believe in variety, challenge, and the continued pursuit of knowledge.” Focal Point Marketing is used to dealing with change.
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