The leather interior differed from the standard 911 and featured unique seats, a center console, and main instrumentation laid out vertically down a central stack. Since the vehicle would carry the Porsche name, the company insisted that it would have the final say on production, despite the fact that von Neumann was funding the project.Īfter nine months of development, the resulting vehicle clearly exhibited an Italian design, incorporating many of Bertone's previous styling elements used on past projects including the 1965 Fiat 850 Spider and the 1963 Testudo show car. Zuffenhausen provided von Neumann with a bare chassis which was sent to the workshops of Carrozzeria Bertone in Torino. For this project, however, Von Neumann approached Italian car designer Nuccio Bertone with the idea. Von Neumann and auto distributor Max Hoffman had successfully promoted the idea of building a stripped-down and lower-priced 356 Speedster to Ferry Porsche. A semi-convertible Targa version was in the works, but some - including John von Neumann, a Southern California Porsche dealer - believed that would not quench the desire for a completely open-top car. With the introduction of the new 911/912, Porsche dealers and customers pondered whether Porsche would build an open-air version. Production of the Porsche 356 ceased in 1965. The newly designed Porsche 901/911 two-liter, air-cooled flat-six was advanced in comparison to the Volkswagen-derived Porsche 356 engine and offered a zero-to-sixty mph time of 8.3 seconds. Initially called the 901, the new model was renamed '911' when Peugeot claimed the worldwide trademark rights to all three-digit car model designations with a '0' as the middle number. It made its debut in September of 1963 at the Frankfurt Auto Show. The Porsche 911 is one of the most recognizable sports car in history. Sold for $1,430,000 at 2018 Gooding & Company : Pebble Beach.
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